Department:           Marketing  (Industrial Plasters)   

Job Location:         Saraburi Plant 1, Nongkhae District, Saraburi

Report to:                 Industrial Plaster Sales Manager

Job Responsibilities:

Strategic Planning and Analysis:

• Develop and implement a data-driven marketing strategy for the plasters business, aligned with overall company objectives.
• Plan and execute marketing campaigns across various channels.

Campaign Development and Execution:

• Manage social media accounts and engage with followers (Facebook, Instagram, LinkedIn).
• Oversee the development and execution of digital marketing campaigns (SEO, SEM, social media) to generate leads and drive traffic to the website.
• Develop and manage marketing materials, including Technical Data Sheets (TDS), brochures, case studies, website content, and presentations.
• Lead and manage the business's participation in industry exhibitions (ceramic, industrial, and medical sectors).

Collaboration and Communication:

• Coordinate with internal teams and external partners to ensure successful campaign execution.
• Manage relationships with creative agencies and vendors to ensure brand consistency across all communication channels.
• Build relationships with professors and academic institutions (e.g., Ceramic Faculty) to enhance brand visibility.
• Enhance brand awareness and promote Corporate Social Responsibility (CSR) initiatives.

Reporting and Budgeting:

• Provide regular updates and reports on marketing activities and performance.
• Collect, analyze, and present data, including market research, competitor analysis, and customer insights.
• Manage the marketing budget, ensuring efficient allocation of resources across digital, print, and trade show channels.

Marketing Activities:

• Organize ceramic exhibitions and prepare materials for trade shows in various countries.
• Coordinate with different business units for marketing support to promote compound business.
• Analyze campaign performance and identify areas for improvement.
• Track and report on key marketing metrics (leads, website traffic, conversion rates) to assess campaign effectiveness.
• Stay up-to-date on the latest marketing trends and technologies in the industrial sector.

Job Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in developing and executing marketing strategies that drive traffic, generate leads, and enhance brand awareness.
• Budget management experience.
  
• Project management skills, with the ability to oversee campaigns from start to finish.
• Creative and strategic thinker, able to develop marketing solutions to meet business objectives.
• Proficiency in English; knowledge of additional languages (e.g., Chinese, Hindi) is an advantage.
• High flexibility and willingness to travel.
• Positive mindset, strong interpersonal skills and teamwork ability. 

Experience:

• 3-5+ years of experience in marketing with a strong focus on digital channels, including social media, websites, SEO, SEM, and content marketing.